Advanced
Advanced
Predictive Maintenance
Predictive
Maintenance
Predictive
Maintenance
Predictive Maintenance
Predictive
Maintenance
Predictive
Maintenance
Listen. Predict. Act.
Our innovative, adaptive AI solution predicts machine anomalies in real time before they become critical failures, and augments operators to determine the right course of action.
Key benefits
Why you need Advanced Predictive Maintenance
Prevent unplanned downtime
Avoiding the cost of upstream and downstream impact.
Reduce maintenance costs
Shift to condition-based care, fewer callouts, less waste, longer asset life, lower spend.
Co-pilot for the operator
Specialised agentic AI makes and acts on decisions in real time with the operator in the loop.



How it works
From operational fault detection and resolution to strategic planning, here’s the journey:
01
Sensor feeds in
Live data is continuously collected from machines - temperatures, pressure, vibration, and more.
Live data is continuously collected from machines - temperatures, pressure, vibration, and more.
02
AI looks for patterns
Specialised AI models spot early warning signs of failure from incoming data.
Specialised AI models spot early warning signs of failure from incoming data.
03
Operational decisions
Agentic AI takes the right next action e.g.call maintenance, turn machine down.
Agentic AI takes the right next action e.g.call maintenance, turn machine down.
04
Strategic planning
Operational insights support strategic planning e.g. with CRM data to prioritise and reschedule orders.
Operational insights support strategic planning e.g. with CRM data to prioritise and reschedule orders.
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Testimonials
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed.
Working with the Design team and the wider New Icon team has been a fantastic experience. Their attention to detail and ability to break down complex content into digestible, engaging visuals is exactly what we needed. Every edit exceeded expectations and truly reflected what we had envisioned for the final prototype. Highly recommend! "
Martin Wood
- Chance App
Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with.
From the very first interaction, New Icon stood out. Their combination of clear, concise documentation and an explanatory video was genius—it gave us immediate clarity and confidence. The Discovery process, especially the Agile Architecture, felt like a genuine offer to help, not a hard sell. Each meeting brought real progress and meaningful change, and the team dynamic was warm, collaborative, and easy to work with. The use of Figma to showcase their design-led approach was impressive, and the achievable PoC cost made things feel within reach. One of the biggest wins? We retained the IP. That was huge. New Icon didn’t just understand our problems, they explained them back to us better than we could ourselves. That alone gave us massive trust in the team and the process. "
Head of Systems
- Insurance Tech
New lcon’s deliverables have exceeded our expectations.
We would like to thank the New Icon team for the work accomplished. OnePRESS will be the first wireless safety critical opportunity that will use a mobile application to go to an In-Service Evaluation with Airbus airline customers. As such, there was no precedent for the Landing Gear Design Office to start from. Newicon quickly understood that their expertise could complement our capability to compile design documentation and adapted their process to suit our needs. New lcon’s deliverables have exceeded our expectations. "
Jacques Roizès
OnePRESS Project Leader - Airbus
Newicon understood our needs, ensuring solutions were current and future-proofed
Ethicall have worked with Newicon for approximately 10 years. During this time Newicon have worked with us on various projects, but predominantly they have helped us design and build a bespoke telephone fundraising software system which encompasses all the nuanced and niche elements of our business. They really took the time to understand what we needed as a fundraising call centre and then constantly revisited this with us to ensure it was still fit for purpose and future proof. The engineers working on the project have always been mindful of building in stages with regular testing and approval from users – they are also able to communicate in non-technical speak – which is always useful for those of us not from a technical background. Newicon’s recent introduction of project managers has enhanced their services further. "
Cristy Cunnick
Managing Director - Ethicall
Newicon consistently exceeds expectations, driving innovation as a seamless extension of our business.
Newicon’s ability to over deliver against our expectations and to help drive our innovation has made them an extension of our own business. The team are excellent to work with, and their passion for our business competes with our own. I would recommend Newicon for both your development and design needs. "
Alister Sneddon
CTO - Genuine Impact
You’ve understood the project quicker and got further with the design in 3 weeks than our previous company did in a year.
Shaun Horan
Product Manager - SRT Marine
I’m very impressed with how you’ve interpreted the brief and interviews!
You have captured the use case and functionality really well. "
Dr.Rishi Das Gupta
Co-Founder - NodeNs
They took the time to understand our community and vision, and translated it into a prototype that felt real from day one.
Working with New Icon was a genuinely collaborative experience. They took the time to understand our community and vision, and translated it into a prototype that felt real from day one. The process gave us clarity and confidence in what we’re building, and something tangible to share with investors."
Rachel Draper
- Co-Founder - Stile Country
Want to build
Want to build
Want to build
something special?
something special?
something special?
Whether you’re streamlining operations or launching a new product, our team can help you turn complexity into clarity.
Whether you’re streamlining operations or launching a new product, our team can help you turn complexity into clarity.
Book a call with us for a free consultation or send us a message to start the conversation.
Book a call with us for a free consultation or send us a message to start the conversation.
How it works
From operational fault detection and resolution to strategic planning, here’s the journey:
01
User starts the chat
They ask a question, request info, or need help with a product or service.
02
AI kicks in instantly
Voice Agent interprets the question using natural language understanding.
03
Delivers a smart response
It replies in your brand voice, pulling from training data or connected sources.
04
Captures intent or escalates
If needed, it can capture lead info, trigger a form, or hand over to a real person.